The setup. Kerra connects directly to a student's Canvas through a Chrome extension. The AI they chat with can see everything a real student sees: classes, announcements, homework, files. That connection is the whole product, and it requires a student email, a Canvas account, and an installed extension.
The problem. We launched a UGC campaign, and some of our best creators were not students. No student email, no Canvas, no extension. They had nothing to film. The campaign stalled on day one.
The stopgap. We let creators borrow one of our own accounts, with our real classes loaded in it. That kept a few videos moving, but passing live accounts around is a patch, not a system, and I knew we needed something better.
The fix. A fully functioning demo version of the platform, seeded with AI-generated fictional classes, assignments, announcements, and files that read exactly like a real student's semester. And it is not a mockup: it connects to the original site's actual APIs and runs on Kerra's real intelligence, and it even fakes the extension's Canvas connection, so the app behaves exactly as if an extension were installed and synced. The only fictional thing is the coursework. No account. No extension. Open the link and the product is alive in front of you.
The ship. Working version live in under 4 hours, built AI-native with Claude. Creators were filming the same day. That loop, growth hits a wall in the morning and the wall is gone by the afternoon, is what I want to do on a founding team.
Campaign stalls
UGC creators without student emails can't get past onboarding. The product they're paid to film is invisible to them.
Constraint accepted
Auth stays intact. The real Canvas pipeline stays intact. Nothing about the production platform gets weakened for a marketing need.
Demo environment built
A parallel, fully working version of the site with an AI-generated fictional semester: classes, assignments, announcements, files, plus a simulated extension connection. It runs on the production APIs and Kerra's real intelligence, so the AI responses creators film are the real thing.
Shipped, under 4 hours
No signup, no extension, instantly accessible. Creators film the real product experience the same day. Campaign unblocked.